The pilgrims sailing to America on the Mayflower were blown off course, and rather than turn and head south for Virginia as originally intended, they put ashore in Massachusetts because they were running low on beer. Water was considered suspect, due to contamination and disease, and one of the first things the pilgrims built up after landing was a brew house.
One pilgrim, named Samuel Adams, used triple hops in his brew, and it's still tasty today. A German brewer named Augustus "Augie" Busch, used twice as much water and was smart enough to buy the advertising rights to all sporting events, including witch hunts, tar-and-featherings, tea parties, pig races, mule pulls, and Sadie Hawkins day, when women who caught men could force them into marriage (still popular in the South).
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